About us

We are cognijiwa.ai. We are the creators of Cogni
We strive to simplify your sales operations and personalize your customer interactions. Our custom solutions ensure that Cogni meets your unique business needs, enhances productivity, and drives growth.

15

15 Years in CRM Consulting

20+

20+ Industry Expertise

10+

10+ Countries on Global Reach


How did we begin the Cogni journey?

We Are Business Owners Too

For business owners, competition is real. The founders of cognijiwa.ai have over a decade’s CRM consulting experience for some of the world’s best brands such as Swire Coca-Cola, New World Development and LVMH. But our winning formula lies in constantly reinventing ourselves. As generative AI begins to disrupt the market, we see the opportunity to embrace the technology in applying it in CRM before our competitors do.

We Sell and Serve Clients Too

Just like you, we face the challenges of customer acquisition and relationship management. We know how difficult it is to prepare for sales pitches and respond to customer queries, especially when it involves pulling data from different sources. You need a tool to help your sales and customer service staff to respond quickly to customer needs. Cogni is our answer.

We Are Customers Too

Ever felt frustrated by the inaccurate product information provided by a sales rep? Or the lack of knowledge of customer service agents? We’ve been there too. Such experiences pushes us away from a brand, but they have pushed us to create Cogni in your favor. Cogni empowers you to turn negative customer encounters into thriving relationships and unparalleled growth.

Our team

Trust the professionals

Ruby Ku

CEO, Founder

Ruby Ku is our CEO and the driving force behind Cogni. Ruby has spent more than ten years in the CRM world, creating new solutions and offering expert advice. Before starting Cogni, she led big projects for CRM and digital transformation projects, working with major companies. Ruby and our team bring a wealth of experience to make Cogni a leader in CRM innovation.
Alex Tsoi

Director of Product Development

Alex is the Product Lead of cognijiwa.ai. With a wealth of experience in CRM, ERP, and IT consultancy, Alex is a well-rounded expert in the tech industry. He's especially good with AI and deep learning, which helps us create smart AI tools for CRM. Alex makes sure Cogni's products are leading the way in making CRM easier and more effective for businesses.
Yan Tse

Principle Consultant

Yan is our Principal Consultant and a key figure at cognijiwa.ai. Yan has a strong background in CRM, ERP, and using automation and new technology to make businesses run smoother. Her skills in streamlining operations and her innovative thinking are at the heart of what we do at Cogni. Yan's expertise helps guide our product strategy and keeps us pushing forward with new ideas.

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